What is Google Analytics?

You may be wondering what exactly Google Analytics is, and what its various features are. Here we’ll look at Acquisition, Conversions, and Reporting. In addition, we’ll touch on Event tracking. So, how does Google Analytics work for my website? Is it worth it? Here are some basic steps to understand the software. But, if you’re not familiar with it, let’s quickly recap what it is.

Event tracking

If you have a website and want to track the events that occur on that page, you can do it yourself without a developer. Google Tag Manager makes this much easier. Each event is made up of four components: category, action, and date. Category is used to group similar events, such as downloads. The date field indicates when the event occurred, and action is used to record a particular action. Depending on the type of action, you can use custom data fields to measure how many people clicked on the button.


The acquisition overview in Google Analytics shows you the source of traffic to your site. It tells you how visitors arrived at your site, where they came from, and the type of activity they performed on your site. This data can help you tailor your marketing activities. The acquisition circle should be well balanced, though. You shouldn’t get 50% of your traffic from search alone, as this will kill your business. In addition to traffic sources, you can also view conversions and bounce rates.


There are several ways to measure how well your website or mobile app is performing, and Google Analytics can help you do just that. A conversion is the process by which your website or mobile app gets visitors to complete an action. It can be anything from generating orders to building user engagement and customer support. It all depends on your goal and how well your site is performing. Below are some tips to maximize your website or mobile app’s conversion rate.


For digital marketers, good reporting is crucial because it allows them to determine what’s working and what needs tweaking. There are hundreds of metrics that can be tracked in Google Analytics, and a good report will highlight your most important KPIs. Automatic reporting takes the guesswork out of reporting, as it pulls the data automatically without any manual input. This feature also removes the need to mess with date ranges. If you’re ready to get started, here’s how to use Google Analytics to boost your marketing performance.


There are several benefits of integrating Google Analytics with Infor. This solution offers a streamlined UI for connecting and querying the Google Analytics APIs. Specifically, you can use the Google Analytics Reporting API v4 to access Universal Analytics data and the Google Analytics Management API v3 to retrieve data about your Google Analytic account and manage user permissions. After connecting your Infor account with Google Analytics, you can set up a resource for the integration, which contains metadata fields and authentication information.

Setting up a Google Analytics account

Setting up a Google Analytics account requires a Google account. Once you have one, sign in to Google Analytics and choose a property, which is a place in your account where Google gathers analytics data. Choose a name for your property and enter the URL of your website. You can also choose a reporting time zone and industry category. Lastly, choose how your data should be summarized. Once you’ve created your property, you need to set up specific Google Analytics tracking tags.

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