Thieves steal $2M worth of valuables from New York City jewelry store

Robbers who used smash-and-grab from New York City stole a vast amount of expensive jewelry during a heist recorded on video.

The robbery took place at Rocco's Jewelers within the Bronx at around 2:30 p.m. on Friday approximately 22:30 p.m. The company estimates that it suffered losses of $2.15 millions worth of goods as a result of the theft.

The jeweler, located situated in the Fordham Heights section of the Bronx and is a short stroll to Fordham University, was closed on Saturday as police investigated the incident.

Surveillance video shows one suspects looking cool as he enters the shop and waits to be allowed in.

After a Rocco's Jewelry employee buzzed him in, the white T-shirt-clad suspect held the door open for three masked men in black clothing.

One or two thieves using the hammer to smash glass cases while the other thieves put fistfuls of jewels inside bags.

The heist, which took just a few minutes is believed to have been well planned. Police have released photos as well as descriptions of suspects in order to collect more information.

Anyone with information regarding the robbery was urged to call the NYPD's Crime Stoppers Hotline at 1-800-577-TIPS (8477). Tips can also be submitted confidentially through the Crime Stoppers website at or on Twitter at @NYPDTips