Google Tag Manager 4 Part Series – Triggers, Workspaces, and JavaScript

Before we dive into Triggers, Workspaces, and JavaScript, let’s take a moment to talk about what a constant variable is and how it can be used in your Google Tag Manager configuration. Constant variables are strings that you can reuse between different tags. For example, if you’re using Google Analytics, a constant string variable can contain the ID number of your property. The constant string variable can then be used to avoid the need to enter this number each time you create a new tag.


You can create and use triggers in Google Tag Manager to automate tedious manual processes. You can choose the type of action you want to take, the relationship between variables and values, and even the specific platform you want to send the data to. Google Tag Manager triggers can be set up to fire whenever any of these conditions are met. These triggers are also useful for tracking onsite events. You can learn more about them in our 4 Part Series on Google Tag Manager.


Before, when you made changes to a tag, you had to create them in a container and then publish them. That’s how Google Tag Manager works. Now, you can create multiple workspaces and collaborate with your team. Each workspace can have a different version, and you can rollback to an earlier version if you need to. The Workspace overview screen will show you quick links to all your workspaces, and will tell you the version of the live container and the history of the changes made.

Trigger configurations

You can set up a Google Tag Manager trigger by selecting the corresponding event type. For example, a link click can set off a trigger based on a URL. Other events require other conditions to be met, such as page path matches. Once you’ve set up a trigger, you can use it as a tag. But you need to remember that the conditions you set are final. That’s why it’s crucial to carefully check and set up your trigger configurations.


To use Google Tag Manager in your website, you must use its code. The code is available on the Google Tag Manager website. You can add JavaScript code in any of the three available places in GTM: script, Custom HTML Tag, or Custom JavaScript Macro. You cannot add JavaScript code in other tag fields. Create a Custom HTML tag or a Custom JavaScript macro first and then use the JavaScript code to customize it. You will get to JavaScript soon.


The cost of Google Tag Manager varies depending on your needs. Google recommends that you use 3 servers in your production environment to avoid losing data or performance issues. However, other paid Tag Management Solutions will charge you based on your traffic and the number of sites you have installed. You will also pay extra for the servers you need to run your website on. A single server costs around $40 per month, while a production environment can run five or six servers for about $250 per month.


If you’re struggling to figure out the latest features and how to integrate them into your web site, you’ll be happy to know that Magento 2 has built-in support for Google Tag Manager. The Adobe Commerce edition of Magento has this feature, while the Open Source edition does not. Google Tag Manager enables you to implement all of the eCommerce features of Google Universal Analytics. You can even upload non-standard data. Listed below are some of the best resources for Google Tag Manager support.

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