Exploring the Features of Google Analytics

After installing the free Google Analytics software, you can begin exploring its features and benefits. There are four basic categories to begin exploring: Reports, Explore, Advertising, and Configure. In this article, we’ll look at each. You’ll be able to see the key differences between each category. After you’ve explored the features that apply to your site, you can set up your account to take full advantage of all that the software can offer.


Google Analytics has a number of features, and one of the most important is the ability to customize them. The new interface will allow administrators to customize the default reports, expand key metrics, and group them into collections. The goal is to make the reporting experience as simple as possible while still giving users access to detailed insights. In addition to customizing reports, admins will also have the option to export selected reports and protect the confidentiality of their data.


Exploration reports in Google Analytics go beyond standard web analytics reports. They help you discover detailed insights about the performance of your website or mobile app. With custom analyses and templates, you can gain ad-hoc insights into your site’s data. You can customize each analysis with filters and segments. These insights help you show key data to stakeholders. And because you can create different reports for different audiences, you can choose the best ones for your needs.


You can enable the Advertising Features collection in Google Analytics through the admin panel. Depending on your permissions, you may need to enable the plugin to use the Advertising Features collection. Alternatively, you can enable it by toggling the appropriate toggle in the “Audience” section of view reports. Once enabled, you can also view a sample of the report, including Advertising Features. To turn on and disable the Advertising Features collection, you must have edit permissions to enable the feature.


If you’re running Google Analytics on your website, you’ll need to set up a tracking code for your site. The tracking code begins with UA-99999-X and is entered in the field labeled Your Tracking ID. If you’re using an app, you can leave the default website option selected and enter data about your property. You can also change the code for individual pages in the Admin area. Once the code is set up, you can use the tracking code to measure visitor behavior.

Audience Demographics

Google Analytics provides information on the characteristics of your website’s audience. There are three basic types of audience reports: Demographics, Interests, and Behavior. Each one shows the percentage of visits from different demographic groups. You can also view information on system details such as browser, operating system, and service provider. Then, you can analyze the performance of your site by age, gender, and geolocation. You can use these information to determine what type of website visitors are most likely to convert.

Campaign tracking

One of the benefits of Google Analytics is the ability to track your ROI of various marketing activities. Campaign tracking helps you know which marketing strategies are effective and which ones don’t. It’s very helpful in cutting the fat and knowing which strategies work. With campaign tracking, you can measure the effectiveness of your online marketing strategies and see how your ROI is affected. Here are some ways to track your ROI with Google Analytics. We’ll cover some of them:

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